Why? In today's new world of work every executive is a contract player, every company needs strongly branded employees, no one has any time--and traditional career management just doesn't work.
What does work? Personal branding--andDitch. Dare. Do!leads the charge with executive branding revolutionized for the time intensive, rapidly evolving 21st century workplace.
Ditch. Dare. Do!is filled with fast, fun, furious branding--66 bold and brief tips designed for today's 24/7 schedules and dwindling attention spans. It's the definitive (and irreverent) career and corporate success plan for defining, aligning, and living the power of brand--with an action plan that can be executed in 9 minutes a day!
Challenging long-held assumptions and habits, the authors dare the reader with a "ditch" (a mindset that must be shattered), a &qu…