Ditch, Dare, Do: 3D Personal Branding for Executives
Personal branding is today's killer app and must-have skill for career-minded leaders, executives, their teams, and their companies. Why? In today's new world of work every executive is a contract player, every company needs strongly branded employees, no one has any time--and traditional career management just doesn't work. What does work? Personal branding--and Ditch. Dare. Do! leads the charge with executive branding revolutionized for the time intensive, rapidly evolving 21st century workplace. Ditch. Dare. Do! is filled with fast, fun, furious branding--66 bold and brief tips designed for today's 24/7 schedules and dwindling attention spans. It's the definitive (and irreverent) career and corporate success plan for defining, aligning, and living the power of brand--with an action plan that can be executed in 9 minutes a day! Challenging long-held assumptions and habits, the authors dare the reader with a "ditch" (a mindse...
